Advocamp 2016 Activities For Newbies, Execs And Advocate Marketing Pros
Have you ever shown up to a conference eager to learn new things, only to be disappointed by sessions that don’t live up to your expectations? (I know I have).
A conference is a big financial and time investment, and you don’t want to waste it on boring (or irrelevant) presentations. You want to gain knowledge you can take back to the office and put into practice ASAP.
That’s why we’ve put together a diverse lineup of unique talks and networking opportunities for Advocamp 2016—the biggest gathering on customer engagement and advocacy (coming to San Francisco this March!). There will be free workshops, inspiring keynotes and peer-to-peer discussions that will appeal to every attendee—no matter their industry or experience level.
Below, we’ve curated the most relevant events and talks for three attendee personas: the newbie, the executive and the pro practitioner.
First-time Advocamp attendees
If you’re new to the concept of customer advocacy, or your organization is just starting to think about customer engagement, we’ve got some activities that can give you a running start.
1. Keynote: How to Transform Your Life and Business Through Advocacy
March 8, 9:00-9:30 AM, Main Auditorium
2. Certification: Advocate Marketing Fundamentals
March 7, 1:00 – 5:00 PM, Track One
Learn the impact advocate marketing can have on your sales funnel, and the fundamentals of creating and running a successful advocate marketing program with this certification program run by an expert whose done it all before.
3. Advocamp After Dark Party
March 8, 8:30 PM – 12:00 AM, Terra Gallery at the Hyatt Regency
After a full day of learning, you deserve some fun. Come celebrate at the best shindig in town: the Advocamp After Dark Party! You’ll sip on moonshine under the stars with your fellow campers. (But remember: whatever you do, don’t feed the bears!)
Managers and executives
Interested to know how advocate marketing can improve your corporate strategy and help every department reach their annual targets? Look for these informative sessions:
1. Keynote: Using Your Brand to Create an Army of Zealots
March 8, 10:30 – 11:30 AM, Main Auditorium
2. Networking Campfires
Daily, Exhibit Hall
Our Advocamp networking campfires aren’t like the unstructured and ineffective milling about you’ve experienced at other conferences. Gather in small, targeted group conversations to share stories, strategies and goals with other like-minded campers. (Campfire topics will be posted at Advocamp with signs directing you to the appropriate spot. No need to register or do anything in advance!)
3. AMP Talk: Fuelling Hyper-Growth Through Experience-Driven GTM
March 8, 11:00 – 11:18 AM, Main Auditorium
Slack is one of the fastest growing business applications in the world, and their CMO, Bill Macaitis, is going to share the go-to-market strategies that helped make it happen. Drop in and hear his inspiring insights and tactics. We promise it will change the way you think about your business (scout’s honor!).
Experienced advocate marketing practitioners
Are you an experienced marketer, sales rep or customer service professional who already knows the power of advocate marketing? Never fear, we’ve got something for you, too!
1. Workshop: Internally Elevating Your Advocate Marketing Program – And Your Career
March 7, 1:00 – 5:00 PM, Track Two
Do you want to make your current advocate marketing program more successful and engaging? Learn how to find the internal support that will help you expand your pool of resources and create a better program for your advocates (while gaining more cross-departmental buy-in at the same time!).
2. Amp Talk: Why High Quality Relationships Precede High Quality Referrals
March 9, 10:23 – 10:41 PM, Track One
Michael Beahm, Sr. Marketing Manager at Blackbaud, is the master of generating high-quality referrals. In his talk, he’ll share how he turned a $13,000 a year referral program into a successful advocate marketing program that generated $200,000+ in pipeline in its first year—and how you can do it, too.
3. The Advocamp Online Experience
Want to connect with advocate marketers just like you and get inspiration for your own program? Sign up for the Advocamp Experience. You’ll receive special challenges before, during and after the event to help you learn and discover more about the event. Plus you’ll have fun competing with other campers for some nifty prizes!
What sessions or events are you most looking forward to at Advocamp 2016?