The top honor in the 2015 Best Advocate Marketing Awards, also known as the BAMMIES, will be bestowed upon the company that most effectively mobilizes advocates to vote

bammiesToronto, Ontario – Influitive, the advocate marketing experts, today announced that public voting for Advocate Marketing Program of the Year in the 2015 Best Advocate Marketing Awards is now open. Also known as The BAMMIES, the awards program presented by Influitive recognizes B2B companies and marketers for creating outstanding engagement initiatives that harness the power of their most enthusiastic customers, fans and evangelists to accelerate revenue growth.

“The finalists for the 2015 Advocate Marketing Program of the Year Award are forward-thinking companies that represent the future of business,” says Mark Organ, founder and CEO of Influitive. “By making advocacy a core goal, many of these companies are dominating their industries and establishing sustainable, mutually beneficial relationships with their biggest assets: their advocates.”

Finalists for the 2015 Advocate Marketing Program of the Year Award include:

  • Blackbaud
  • BMC Software
  • Ceridian
  • Cisco
  • Hootsuite
  • HubSpot
  • InsightSquared
  • Mitel
  • Mulesoft
  • Oracle Marketing Cloud
  • Verafin
  • Wrike
  • xMatters

Voting for Advocate Marketing Program of the Year opens Monday, March 9 at 1 p.m. ET and will close Tuesday, March 17 at 5 p.m. ET. The finalist that receives the most votes at the end of the voting period will be honored with the people’s choice award. The public can vote once per day on the BAMMIES website:

A panel of advocate marketing experts will determine the winners of the other nine BAMMIES awards categories, including Best Referral Program, Best Use of Advocates at an Event and Advocate Marketer of the Year. Winners of the 2015 Best Advocate Marketing Awards will be announced and celebrated at a formal awards ceremony in San Francisco on March 24, 2015, in advance of Influitive’s Advocamp conference on March 25.


The Best Advocate Marketing Awards (BAMMIES for short) are designed recognize the amazing achievements that are being made by forward-thinking B2B marketing leaders who put fans, advocates and evangelists at the heart of their marketing programs. Held annually, the BAMMIES showcase the most innovative and effective advocate marketing campaigns happening now, and serve as a source of inspiration for all who work in the ever-changing world of B2B marketing. The BAMMIES are produced by Influitive, the advocate marketing experts. For more information about The BAMMIES, visit

About Influitive

Influitive, based in Toronto, Boston and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform and Maven mobile app for advocate marketing. Today’s buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive helps marketers capture the enthusiasm of their best customers, followers and evangelists, turning that into direct support through all stages of the buying cycle, from social media reviews and customer referrals to case studies and references. Influitive’s customers include some of most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit

For more information, please contact:

Jim Williams
VP of Marketing, Influitive
[email protected]