TORONTO, ON – April 3, 2014 Influitive, the advocate marketing experts, today announced the addition of Emmanuelle Skala to its leadership team as Vice President of Sales. She brings extensive software startup experience and a proven sales vision that has been honed over the last 18 years.

Emmanuelle Skala, Vice President of Sales

Emmanuelle Skala, Vice President of Sales

Skala has led enterprise, inside and channel sales teams, and also brings a wealth of sales enablement and operations experience to Influitive at a crucial time for the fast-growing advocate marketing software company. Over the last year, Influitive’s revenue has grown 500%.

“As more and more companies recognize that customer engagement, experience and advocacy are key to meeting their revenue goals, Influitive has become buried in market demand,” says Mark Organ, CEO of Influitive. “I’m confident that Emmanuelle’s experience in and passion for building high-performance, value-added sales teams will help Influitive continue to hit its aggressive growth targets.”

Previously, Skala was also the first salesperson at two B2B technology companies: Endeca, which was acquired by Oracle for more $1 billion, and Vertica, acquired by Hewlett-Packard Company. In both of these roles, she rapidly built the sales teams and processes that drove revenue growth and company expansion.

“I’ve seen firsthand how customer advocacy can accelerate the pipeline and boost revenue, which is why I’m so excited to join a company that is helping B2B companies businesses make it the centerpiece of their marketing and sales efforts,” she says.

Skala’s most recent roles include VP, Global Channel Sales at Sophos, where she built the company’s global channel organization. In this role, she earned a number of industry titles, including CRN Channel Chief in 2012 and 2013, and CRN Top 100 Women in the Channel in 2013.

Over the next six months, Skala will be hiring a number of new inside sales representatives to join Influitive’s sales team in Toronto, Boston and San Francisco. Learn more about these career opportunities and how to apply here.

About Influitive

Influitive, the advocate marketing experts, helps B2B marketers mobilize their advocates and fans to share their positive experiences across the social web in order to influence buyers. The company’s innovative AdvocateHub software and Maven mobile app make it fun and exciting for advocates to participate in more referrals, references, success stories, product reviews, survey responses and other promotional content. This approach, called advocate marketing, is proven to generate higher-quality sales leads, accelerate sales opportunities and improve brand recognition. Influitive is headquartered in Toronto with offices in Boston and Palo Alto. To learn how to get your advocates working with you, visit

For more information, please contact:

Jim Williams
VP of Marketing, Influitive
[email protected]
(781) 718-1435