Toronto, ON — Today advocate marketing experts Influitive announced a new social media management integration with Hootsuite. The Influitive AdvocateHub app for Hootsuite, now available in the Hootsuite App Directory, empowers marketers to engage with their community of customer, partner and employee advocates across the social web.

hootsuiteMany companies, including dozens of Influitive customers, already use Hootsuite to stay on top of social media activity and interact with their customers and prospects. With Influitive’s new AdvocateHub app for Hootsuite, marketers can tap into their advocates to reply to tweets, invite new advocates into the AdvocateHub, and keep an eye on the other activities advocates are doing in AdvocateHub – all from the Hootsuite dashboard.

“The Influitive app for Hootsuite makes it easy to engage advocates in real time where the conversations are happening: on social media,” says Bryan Kramer, CEO of PureMatter and author of the new book Shareology: How Sharing Powers the Human Economy. “When we discover new fans on Twitter, we can invite them into our advocate community and encourage them to join the conversation on social, all from within the Hootsuite dashboard.”

The Influitive AdvocateHub app for Hootsuite allows marketers to:

  • Hot_inviteUncover new advocates: Invite Twitter users to join AdvocateHub directly from Hootsuite.
  • Mobilize advocates on Twitter with one click: Create a “reply to tweet” challenge in AdvocateHub from Hootsuite.
  • Monitor AdvocateHub activity from Hootsuite: View recent activities from AdvocateHub as a stream in Hootsuite.

“Leveraging brand advocates is a key component of successful social media marketing strategies,” says Kevin Zellmer, global director of enterprise business development at Hootsuite.  “With our integration, social media strategists can now manage all of their social relationships in one place.  We are pleased to welcome Influitive into our partner ecosystem.”

“Advocates already engage with brands – and with each other – on blogs, review websites, forums and especially on social media. Our new integration with Hootsuite means marketers can stay on top of all that activity and bolster engagement within their AdvocateHubs at the same time,” says Mark Organ, CEO of Influitive.

AdvocateHub is an engaging, interactive web-based portal that marketers invite their customers into to take part in activities that help companies build their brands, generate demand and drive revenue.

Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by 744 of the Fortune 1000. The Hootsuite platform brings together social networks and integrates with hundreds of business applications in one place.

Influitive AdvocateHub for Hootsuite is free to Influitive customers on a Hootsuite Pro or Enterprise plan. Visit the Hootsuite app directory for more information.