New integration between Influitive’s AdvocateHub and Point of Reference’s ReferenceEdge makes customer reference and advocacy activity more efficient for B2B marketers

TORONTOMarch 29, 2016 — Influitive, the advocate marketing experts, today announced the integration of its AdvocateHub with ReferenceEdge from Point of Reference. The integration enables advocate marketers to access consistent data in both applications, which reduces the need for manual reporting and allows them to invest more time engaging with their advocates. The new capability is immediately available from Influitive.

“The integration synchronizes both activities and rewards between two key components of the Genesys Customer Advocacy Program (GCAP). It means that our employees and GCAP customers will have full transparency of all customer reference and advocacy activity in real time, providing a consistent, high quality experience,” said Nicole Granucci, Head of Customer Marketing at Genesys. She added, “We appreciate the leadership role these partners took to help modernize our program and increase its impact and effectiveness.”

Influitive and Point of Reference will combine to offer the best practices of advocate marketing and customer reference management, enabling B2B marketers to:

  • Build a community of advocates and engage them in a broad range of marketing activities, including reviews, referrals, and testimonials.
  • Create and manage a customer marketing library that pushes relevant content directly to sales professionals based on their sales scenario.
  • Promote selected customers to become customer references, and provide the most updated information to help protect important relationships from overuse.

“Together, Point of Reference’s proven reference management solution and Influitive’s advocate marketing software offer the best possible experience for clients, program managers and customers. Through a dedicated advocacy and reference program, companies can effectively generate references to accelerate their buying cycle and gain direct support for their sales and marketing efforts,” said Mark Organ, Founder and CEO of Influitive.

David Sroka, President of Point of Reference, said, “ReferenceEdge is a key part of something bigger: both the Salesforce environments of our clients and the customer advocate ecosystem. It effectively integrates as part of an end-to-end business solution, further enabling our clients’ success and thereby our own. Influitive’s AdvocateHub provides a unique dimension to our community and we’re pleased to deliver a valuable technology integration for the benefit of all our clients. ”

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocates help support all stages of the buying cycle. Influitive’s customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit

About Point of Reference

Since 2003, Point of Reference has been helping companies leverage customer advocates to fuel business growth and fortify brands. With complete perspective and proven execution, we integrate scalable technology, ReferenceEdge for Salesforce®, content, supplemental staffing and program consulting solutions that organize and optimize authentic customer voices. By combining decades of industry expertise along with business-to-business customer reference management solutions, Point of Reference helps its clients orchestrate coordinated customer advocate activities, inject relevant customer advocates and related content at the critical time in a sales cycle. For more information, visit