B2B marketers convene in San Francisco, Austin, and other cities to hear how leading with the customer voice drives brand reach, revenue and customer engagement

TORONTO – July 21, 2016 – Advocate marketing experts Influitive, in partnership with Referential and The Starr Conspiracy, announced The Advocacy Advantage events in San Francisco on July 26th and Austin on July 28th. At the series of events, B2B marketers will learn firsthand how their peers mobilize hundreds of customer advocates to build buzz, excitement and pipeline. The series continues in the fall in Boston, Toronto, Chicago, Seattle, and San Jose.

“Existing marketing approaches have hit a wall as buyers tune out noise, and turn instead to their peers. Marketers now must deliver a great customer experience, one that sparks a genuine advocacy movement to cut through the noise,” says Jim Williams, VP of Marketing at Influitive.

The event series equips marketers to use authentic peer opinions to influence buyer decisions, and comes as leading research firms call for B2B companies to prioritize advocate marketing as a key marketing investment.

“As Influitive’s first certified partner, Referential is proud to co-host the first Advocacy Advantage series. The events are an opportunity for practitioners to adopt an advocate marketing strategy to gain a sustained competitive advantage,” says David Feber, Founder and CEO of Referential.

The San Francisco event speakers include:

  • Tracy Eiler, CMO, InsideView (@TracyLEiler)
  • Genevieve Guerette, Director of Customer Marketing, Clarizen (@GenGuerette)
  • Nicole Granucci, Head of Global Customer Marketing, Genesys (@NikiSF)
  • Abby Atkinson, Senior Manager of Customer Reference Program, FireEye (@FireEye)
  • Jim Williams, VP of Marketing, Influitive (@JimCWilliams)
  • David Feber, Managing Partner, Referential

The Austin event speakers include:

  • Amy Bills, Marketing Director, Blackbaud (@AmySilverBills)
  • Jennifer Horton, Senior Research Director, SiriusDecisions (@JenHorton)
  • Jim Williams, VP of Marketing, Influitive (@JimCWilliams)
  • Kevin Mangum, Partner & Managing Director, The Starr Conspiracy Tech Unit (@KevinLMangum)

The events are a precursor to Advocamp 2017, the only conference for marketers focused on how businesses can spark customer engagement and advocacy to drive growth and delight customers. Over 750 marketers attended in March 2016 and60 videos were released detailing advocate marketing strategies. Advocamp 2017 will take place April 3rd-5th 2017 in San Francisco.

Future Advocacy Advantage events include the following and tickets will become available on influitive.com/events:

  • BostonSeptember 19, 2016
  • TorontoOctober 24, 2016
  • ChicagoOctober 27, 2016
  • SeattleNovember 01, 2016

About Influitive
Influitive is driving the shift from company-centric marketing to advocate marketing. We help B2B companies to spark, build and sustain a movement behind their brands through the voice of their most passionate advocates. Only the Influitive advocacy platform is purpose-built for driving deep human engagement at scale – persistently engaging customers, employees and partners to participate wherever advocacy happens. Influitive makes all of your marketing investments better, giving you an overwhelming advantage in expanding reach, accelerating sales revenue, and increasing customer retention and growth. To get started, please visit influitive.com.