Toronto, November 13, 2014 — Influitive, the advocate marketing experts, was recognized with a Companies-to-Watch Award, as part of the Deloitte 17th annual Technology Fast 50™ Awards for its innovative technology, management expertise and early stage growth.
The Companies-to-Watch Award honours early-stage Canadian technology companies in business for less than five years. The winners are selected based on the potential they show for future growth. They exemplify many characteristics of Deloitte Technology Fast 50™ ranked companies.
Influitive’s founder and CEO, Mark Organ, credits the rapid adoption of advocate marketing as a strategic imperative by B2B marketers as well as Influitive’s disruptive AdvocateHub software and customer-focused team with the company’s early stage success. Organ said, “Increasingly, B2B buyers are leveraging knowledgeable peers to make purchase decisions, making traditional marketing efforts virtually obsolete. Advocate marketing will be as mainstream in a few years as email or search marketing are today and Influitive is at the forefront of that fast-growing category.”
“Companies-to-Watch are the future technology leaders of Canada and show a high potential for future growth. Often, they go on to rank in Deloitte’s Technology Fast 50,” said Pascal Lamoureux, Partner and Leader for Deloitte’s Fast 50 program.
To qualify for the Companies-to-Watch Award, candidates must have been operating less than five years. They must also be headquartered in Canada and devote a significant portion of their operating revenues to creating proprietary technology and/or intellectual property.
About the Deloitte Technology Fast 50™ – The Deloitte Technology Fast 50™ program is Canada’s pre-eminent technology awards program. Celebrating business growth, innovation and entrepreneurship, the program features four distinct categories including the Technology Fast 50™ Ranking, Companies-to-Watch Awards (early-stage Canadian tech companies in business less than five years, with the potential to be a future Deloitte Technology Fast 50™ candidate) and the Leadership Awards (companies that demonstrate technological leadership and innovation within the industry.) Program sponsors include Deloitte, Bennett Jones and OMERS Ventures. For further information, visit www.fast50.ca.
About Influitive – Influitive, the advocate marketing experts, is based in Toronto with offices in Menlo Park and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocates help support all stages of the buying cycle. Influitive’s customers include hundreds of the most successful and fastest-growing business-to-business software and technology firms in the world. Visit www.influitive.com to learn more.
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VP of Marketing