Business leaders gather at Advocamp to share big ideas and best practices for improving the customer experience to build better products, ignite buzz and fuel sustainable growth
TORONTO – This week advocate marketing experts Influitive held the first annual Advocamp conference in San Francisco, California. Hundreds of customers, partners, prospects and thought leaders gathered to network and exchange best practices on increasing customer engagement, improving the customer experience and fueling business growth through customer advocacy.
- With the rise of subscription-based SaaS business models, cloud companies must rely on customer retention, renewal and cross-sell/up-sell revenue to generate ROI on customer acquisition costs. At the same time, buyers increasingly leverage word-of-mouth recommendations from knowledgeable peers, making customers a critical source of new revenue as well. In response, business leaders are shifting focus from systematically acquiring customers to systematically delighting them in order to develop and mobilize advocates.
- Advocamp featured 23 short, high-energy talks from a variety of business executives describing new models of customer engagement and best practices for identifying, mobilizing and recognizing advocates to fuel growth. Session highlights include:
- “Powering Advocacy with NPS” keynote presentation from Fred Reichheld, Net Promoter system creator
- “From Fans to Advocates: How to Build Community and Grow #Brandlove,” presented by Jeanette Gibson, VP customer experience and community, Hootsuite
- “Igniting Advocacy Through Professional Transformation,” presented by Kellee Van Horne, head of customer marketing and sales solutions, LinkedIn
- Influitive unveiled Influitive Communities, a new product innovation that helps B2B marketers create thriving advocate networks that boost member engagement and help impact pipeline. Unlike expensive community platforms that fail to keep members engaged despite significant investments, Influitive Communities systematically encourages end-user content creation and interaction by mobilizing a network of passionate advocates as community leaders, infusing community with rewards, recognition and competition, and encouraging and incorporating member activity elsewhere on the social web. View the demo.
- Influitive also provided a first look at the company’s new social media management integration with Hootsuite, which is now available in the Hootsuite App Directory. The integration allows marketers to identify advocates on social media, invite them into their advocate marketing program and monitor their activities from their Hootsuite dashboard.
- The winners of the second annual Best Advocate Marketing Awards were announced at a special ceremony, celebrating B2B companies that capture the enthusiasm of their customers, partners and fans, and turn it into a powerful force for igniting business growth.
“The first annual Advocamp was a huge success. It was the first ever conference to bring together executives, marketers, customer experience and product professionals to share perspectives on how to bring one big idea to life: that the goal of every business should be to create and mobilize advocates,” says Mark Organ, founder and CEO of Influitive.
Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocate help support all stages of the buying cycle. Influitive’s customers include some of the most successful and fastest-growing business-to-business software and technology firms in the world. To learn how to get your advocates working with you, please visit www.influitive.com.
Kulesa Faul for Influitive