Influitive’s advocate marketing solution scales Mitel’s customer success and employee engagement strategies to new heights

Toronto, ON – Mitel, a global leader in business communications, recently launched their customer, partner and employee advocacy program using Influitive’s advocate marketing solution, AdvocateHub. After engaging 3,500 employees worldwide, Mitel reports that the program has generated remarkable early results that contribute to the company’s goals for customer success, employee engagement, social selling and brand advocacy.

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Popular challenges in the Mitel Champions program (click to enlarge)


In the first two weeks of the program, Mitel employees have generated more than 2,500 social shares, including over 1,000 LinkedIn posts. This has resulted in increased awareness of Mitel’s strategic focus areas underpinned with customer success proof points.

Thanks to this early momentum, Influitive’s AdvocateHub is recognized by Mitel’s Chief Marketing Officer, Martyn Etherington, for its ability to allow the business communications leader to enable, empower and engage its employees as brand and customer advocates.

“Influitive has helped us engage our employees and advocates to amplify Mitel’s brand in the marketplace based on customer success,” says Etherington. “In just a few short weeks, we have enabled and empowered hundreds of employees from around the world to become actively engaged in representing Mitel’s brand across the social web.”

The program, called Mitel Champions, will also be opened to customers and partners in the coming weeks.

“Increasing brand perception, revenue and employee engagement are three of Mitel’s key initiatives in 2014,” says Liz Pedro, Director of Customer Success Marketing at Mitel. “With Influitive’s AdvocateHub, it’s so easy for employees, customers and partners to share content on social networks, post genuine reviews, participate in sales references, and opt in for customer success marketing initiatives with just the click of a button.”

Capturing high-quality referrals from customers and partners will also be a critical priority for the program when it is fully rolled out.

Mark Organ, founder and CEO of Influitive, praises Mitel’s marketing leaders for their cutting-edge approach to business-to-business marketing. “The incredible early results of the Mitel Champions program are a testament to the innovation taking place in Mitel’s marketing organization,” Organ says.

To learn how to transform your employees, customers and partners into advocates, please visit

About Influitive

Influitive, the advocate marketing experts, is based in Toronto with offices in Palo Alto and Boston. Today’s buyers are increasingly leveraging their peers’ opinions and Influitive helps marketers tap into this force with its innovative AdvocateHub platform and Maven mobile app. By capturing the enthusiasm of their best customers, followers and evangelists, marketers gain direct support for their sales and marketing programs. From social media reviews and customer referrals to case studies and references, passionate advocates help support all stages of the buying cycle. Influitive’s customers include some of most successful and fastest-growing business-to-business software and technology firms in the world.

For more information, please contact:

Jim Williams
VP of Marketing, Influitive
[email protected]
(781) 718-1435

MitelCaseStudy_CoverLearn More About Mitel’s First Class Advocate Marketing Program

Learn how Mitel created their successful advocate marketing program, including how they:

  • Streamlined the management of their rewards program
  • Gained complete buy-in for their new brand roll out
  • Generated more high-quality leads

Download The Full Case Study