Data-Backed Insights On The Value Of Advocacy from SiriusDecisions
On your never-ending to-do list, generating more customer stories may seem like a “nice-to-have” item, not a “need-to-have.” Maybe you need a reference or two at the end of the buying process, but your marketing and sales teams likely aren’t incorporating customers...
How Brands Lost Buyers’ Trust—And How They Can Gain It Back
In a world full of paid social media influencers and confusing “native” ads, every buyer has become a skeptic. In his Advocamp 2016 talk, Robin Hamilton, director of UK-based agency inEvidence, delivers hard-hitting insights about how to build trust with doubtful...