From Research To Results: Using Buyer Personas To Drive Advocate Engagement
“Buyer personas” aren’t just a buzzword in boardroom bingo—they should also be a crucial part of your advocate marketing strategy. In their 2016 Advocamp AMP Talk, Mark Emond, Founder and President of Demand Spring, and Mary-Leslie Davis, Director of Field Marketing...How To Boost Customer Advocacy With Creative Video Content
Wouldn’t you rather watch a funny video to learn how to use a product than read through some boring support documentation? So would your customers… and creating engaging content is the first step to customer engagement. In his 2016 Advocamp AMP talk, Tyler Lessard,...From Apathy To Advocacy: Involving Your Customers In The Conversation
As companies grow from five customers to five thousand, it can be difficult to maintain the same close connections you once had with them. Unfortunately, if customers start to feel the distance, they’ll become apathetic. In his Advocamp 2016 AMP talk, Seth Lieberman,...Getting Naked: Exposing Your Brand To Customer Reviews
We’ve all had the dream where we walk into an important presentation naked. While it may sound scary, exposing yourself as a company isn’t necessarily a bad thing. Your customers are already talking about you on review sites, so it’s important to accept exposure and...