Unlocking the Power of Customer Lifecycle Marketing: From Reach to Advocacy
Every customer’s journey unfolds like a story, from the opening scene of initial brand awareness to the culmination of becoming a brand advocate. However, the turning points between those two points determine whether your customer has a happy ending. Creating a...
Customer Relationship Marketing: An Overview and 5 Effective Strategies
Today, marketing is more than just selling products. The emergence of technology has led to customer demand for personalized experiences and tailored services. The key to enhancing customer experience is building relationships. Consequently, companies are...
Unlocking Revenue Growth Through Customer Marketing: Your 6-Step Blueprint
Many companies today underestimate the immense revenue potential sitting right below the surface – their ability to dramatically expand within their existing customer base. Post-COVID, forward-thinking brands are now waking up to the profitability their bases...
The Critical Need for Customer Marketing in the Digital Age
Buyers now spend most of their research time online, checking review sites and having back-channel conversations. This means brands must focus more than ever on customer relationships and advocacy. Earlier this year, I had the privilege of presenting at the ON24...