Influitive’s Key Customer Advocacy Insights: June 2021
The sun is shining and June customer programs were beaming with new campaigns, valuable discussions and over 16,000 new program members. With it came significant growth in reviews, references and nearly $17 million in generated ROI. Read on to dig into June’s data...
Q&A: How Cisco Creates Customer-Generated Content at Scale
In today’s noisy digital world, the content that truly stands out is authentic stories and opinions told by your customers. According to Gartner, 70% of consumers today distrust marketers, so customer-generated content is a must when building brand trust and...
Influitive’s Key Customer Advocacy Insights: May 2021
May flowers brought new campaigns, valuable discussions and over 16,000 new members to customers’ programs. With it came significant growth in social engagement, referral activity and nearly $14 million in generated ROI. Read on to dig into May’s data and...
Customer Advocacy is a Two-Way Street
You’re on a first date. You know a little bit about this person and are interested in learning more to see if there’s really a spark. The two of you meet at a quaint coffee shop (outdoors of course–social distancing). The barista brings your hot beverages to the...