Marketing Leaders Archives - Page 10 of 12

Moving Beyond Metrics: How Slack Fueled Its Hyper Growth With An Exceptional Customer Experience

by Influitive | May 10, 2016 | Advocamp, Customer Success, Marketing Leaders

Learn some of the go-to-market strategies that helped Slack become the fastest growing business application in history. In his 2016 Advocamp AMP Talk, Bill Macaitis, CMO of Slack, explains which metrics commonly drive B2B companies to make bad decisions, and how Slack...

3 Lessons Every CMO Should Know About Improving The Customer Experience

by Influitive | Mar 2, 2016 | Advocate Marketing 101, Marketing Leaders

For many marketing leaders, improving the customer experience (CX) is one of their most urgent challenges in 2016. According to the consulting firm Gartner, 89 percent of companies expect to compete mostly on the basis of CX this year. Unfortunately, most marketers...

Customer Centricity Is The New Gravity

by Influitive | Mar 1, 2016 | Customer Marketers, Customer Marketing, Marketing Leaders

If you’re heading to Advocamp next week, you probably already know this: customer-centric marketers and organizations have a big lead on the competition. That sounds pretty good—but how do you get there? Marketing has undergone a massive transformation over the last...

Marketing Technology Stack Building Tips For Busy CMOs

by Influitive | Feb 12, 2016 | Brand Awareness, Marketing Leaders, Pipeline & Revenue Growth

In case you hadn’t noticed, the marketing technology landscape is getting crowded. Really crowded. At last count, there were 1,876 tech vendors in 43 categories trying to get a piece of the action. (And that was in 2015). As CMOs continue to establish themselves as...

4 No-BS Tactics For Becoming More Customer-Centric

by Influitive | Jan 6, 2016 | Customer Marketers, Customer Marketing, Customer Success, Marketing Leaders

Average companies think “customer service” ends with CSRs and feedback forms. While these may help maintain minimal levels of customer satisfaction, they’re not going to earn a company any diehard fans. In order to turn customers into champions for your brand, the...

What Every CMO Needs To Know About Delivering A Better Customer Experience

by Influitive | Dec 16, 2015 | Customer Marketing, Customer Success, Marketing Leaders

Technology and social media are changing the way businesses interact with customers. What your customers say online can now determine the fate of your brand—for better or for worse. And no amount of slick marketing campaigns can stop it from happening. In this...

Moving Beyond Metrics: How Slack Fueled Its Hyper Growth With An Exceptional Customer Experience

3 Lessons Every CMO Should Know About Improving The Customer Experience

Customer Centricity Is The New Gravity

Marketing Technology Stack Building Tips For Busy CMOs

4 No-BS Tactics For Becoming More Customer-Centric

What Every CMO Needs To Know About Delivering A Better Customer Experience

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