How Ceridian uses its advocate program to coach and mentor customers — Q&A
Many companies use customer advocate programs to provide a glimpse into the inner workings of their organization or to reward loyal followers. Some companies, however, take their advocate programs one step further and provide their customers with a way to improve...
What Type of Referral Program Software Does Your B2B Company Really Need?
There’s a lot of referral program software out there. While some technologies focus on simpler tasks—like tracking and capturing referrals—others have more complex features, like automated rewards and integrations with other tools to create a more seamless experience....
How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product
You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson Biddlethinks so, and he has a method for delighting customers in hard-to-copy ways that proves it. In his Advocamp 2018 video session, available with the...
Customer-Powered Success: Why Advocates Play a Crucial Role in the Post-Sale Journey
Modern B2B enterprises must provide a flawless post-sale customers experience to drive high customer satisfaction and growth. “Instead of only focusing on internal metrics like churn, retention, and NPS,” says Nick Mehta, CEO of Gainsight, “the most sophisticated...