The Messenger Is The Message: A New Era For B2B Content Marketing
B2B content marketing as we know it is broken. Only 30% of B2B marketers say their organizations are effective at content marketing, according to the 2016 B2B Content Marketing Benchmark Report. There are two main reasons for this: Most of your customers are suffering...
Andy Crestodina Explains How To Take Your Content Marketing Plan From Mediocre To Masterful
Next year, 70% of B2B marketers plan to create more content—but only “30% of B2B marketers say their organizations are effective” at it. Why increase content production if you aren’t getting the results you want? Last week, we co-hosted a webinar with Andy Crestodina,...
Why Every Brand Should Want An Advocate-Driven Content Marketing Strategy
This post was originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. The value of an advocate-driven content marketing strategy Many brands’ content strategies are heavily based on their value props and product features....
New Research Reveals Early ABM Success Comes From Existing Accounts
People just can’t stop talking about account-based marketing (ABM). With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts...