9 Stellar Referral Program Examples
Referrals continue to play a crucial role in a healthy B2B sales pipeline. According to Forrester, 61% of martech decision-makers expect revenue from referred business opportunities to improve by an average of 21%. That said, starting a customer referral program from...
4 Ways Ceridian Delights Customers Throughout The Customer Journey To Boost Advocacy & Retention
The rules of the game have changed—having the best software is no longer enough. Instead, delighting customers throughout their buying journey is the only way to meaningfully engage and retain them in today’s marketplace. A recent study by Walker predicts that “by...
How Uberflip Gets New Customers To Complete 80% Of Their Onboarding Activities Via A Fun, Interactive Experience
What’s the most effective way to ignite meaningful relationships with customers? “Content!” says Uberflip, creators of a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. But content alone is not...
7 Tips For Making Your Customer Success Team More Powerful Than Ever, Using Advocacy
On Valentine’s Day this year, Nicole Dingley, Director of Customer Success at Wiley—a publishing and education technology company—gave each of her customers a gift card and asked them what it is that they love most about the company and product. Within 24 hours, she...