In the beginning of 2015, Namely, a HR, payroll, and benefits software company, had plenty of passionate customers…but no way to reach out to all of them. Amy Rosenberg, Namely’s Community Marketing Manager, had only a handful of customers to turn to when sales or...
You wouldn’t ask someone you just met to help you move…so why would you ask a customer you haven’t gotten to know for a referral? In his 2016 Advocamp AMP talk, Michael Beahm, Senior Marketing Manager at Blackbaud, explains how he achieved his aggressive referral...
Sales and Marketing, it’s time you had “the talk”… …about the silent killer in your sales pipeline stages. I know it’s scary, but your teams need to come together if you want to stop prospects from falling out of the buying process. The reality is B2B...
Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it,...
Justifying budget for new marketing strategies like advocate marketing can be daunting. First, you need to prove advocate marketing will generate strong ROI (which you can learn more about in this eBook). Then, to get the program off the ground, you’ll need to...
As companies grow from five customers to five thousand, it can be difficult to maintain the same close connections you once had with them. Unfortunately, if customers start to feel the distance, they’ll become apathetic. In his Advocamp 2016 AMP talk, Seth Lieberman,...
