Do You Know What Your PR Is Worth?
In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more...Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers
Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau,...
Advocates: The Swiss Army Knife Of Marketing
Searching for the most useful tool in your marketing kit? Put down your binoculars, because it’s right in front of you: your customers. Sometimes it’s hard to see the forest for the trees, but if you look closely you’ll see that your loyal customers are your greatest...
Launching An Advocacy Program Part 1: Forming The Perfect Team
This is the first of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. Advocate marketing as a discipline came about as a result of the limitations of three B2B tech trends: Customer reference programs only...