Roles Archives - Page 13 of 37

How To Get Advocate Marketing Into Your 2018 Calendar

by Influitive | Nov 24, 2017 | Advocamp, Customer Marketers

Advocate (or advocacy) marketing is not a new concept. In fact, it is well-known in the world of modern marketing. So much so that a recent IDC report found that advocacy grew 587% from 2016 to 2017. Why is it, then, that so many marketers fail to implement advocacy...

5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow His Businesses

by Influitive | Nov 22, 2017 | Advocate Engagement, Customer Marketing, Marketing Leaders

Want to know a secret? Every marketer has an untapped power: the power of their customer advocates. Customer advocates can be unleashed to help your business grow through positive word of mouth, referrals, testimonials, and much more. However, you need to know how to...

26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More Relevant Than Ever

by Influitive | Nov 9, 2017 | Advocamp, Marketing Leaders, Pipeline & Revenue Growth

In August of 1991, two important events altered the technology field forever: The world wide web blinked into public existence. Geoffrey Moore published Crossing the Chasm—which would become the “the bible for entrepreneurial marketing” for the next 26 years. In...

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

by Influitive | Nov 2, 2017 | Advocate Marketing 101, Marketing Leaders, Pipeline & Revenue Growth, Sales Professionals

No one likes to think they’re being influenced by others when they buy something or make a career choice. We’re all individuals with independent thoughts, right? The truth is that you are swayed by your environment (the things you see and hear), and the people in your...

Navigating The Twists And Turns Of The CMO Career Path

by Influitive | Oct 25, 2017 | Brand Awareness, Marketing Leaders

eBook...

8 Lessons Learned in Building and Scaling Customer Advocacy Programs

by Influitive | Sep 29, 2017 | Advocate Marketing 101, AdvocateHub Best Practices, Customer Marketers

Twenty million. That’s how many people use Schoology’s learning management software to advance what’s possible in education through forums, events, and digital networking. With those kinds of numbers, you’d be crazy not to incorporate word-of-mouth marketing...

How To Get Advocate Marketing Into Your 2018 Calendar

5 Ways Sujan Patel Unleashed The Power of Advocacy To Grow His Businesses

26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More Relevant Than Ever

Jonah Berger’s 3 Social Influence Secrets That All Sales And Marketing Teams Should Know

Navigating The Twists And Turns Of The CMO Career Path

8 Lessons Learned in Building and Scaling Customer Advocacy Programs

Download This Resource