How To Turn Customer Advocacy Into Product Insights And Reviews
According to a 2015 Capterra survey, software companies with online reviews get 22% more traffic to their website and 79% more leads compared with vendors without reviews. Not only that, but 88% of people trust these reviews as much as they trust the opinions of their...
5 Tips For Spring Cleaning Your Advocate Marketing Program
Spring has sprung, and you know what that means… spring cleaning is in full swing! While you’re sweeping out cobwebs at home, don’t forget to give your advocate marketing program a deep clean too. Freshening up parts of your AdvocateHub that you haven’t looked...
3 Tips For Building A More Robust Customer Reference Program
In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer...
The 7 Building Blocks Of High Impact Advocate Marketing Campaigns
I’m going to let you in on a little secret that sets apart the most successful advocate marketers from the rest. Instead of just posting a few ad hoc challenges per week in their programs, they use campaigns to drive long-term engagement and results. What do I mean by...