7 Steps To Creating The Best ABM Campaign Ever With Advocacy
Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your...Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers
Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau,...
Advocates: The Swiss Army Knife Of Marketing
Searching for the most useful tool in your marketing kit? Put down your binoculars, because it’s right in front of you: your customers. Sometimes it’s hard to see the forest for the trees, but if you look closely you’ll see that your loyal customers are your greatest...
The ROI Of Advocacy Part 2: Improving Funded Initiatives
In our previous blog post about the ROI of advocacy, we covered how advocate marketing programs drive monetary value for your company. However, advocates impact much more than just pipeline. There’s also the intangible impact an army of eager advocates can have on the...