Start Showing ROI for Your B2B Community in 4 Easy Steps
If you were to ask a group of B2B community managers what keeps them up at night, you’d likely hear the same concerns at the top of their list: customer engagement, lack of resources and, of course, ROI. Proving the ROI of your branded community and understanding how...
How Iron Mountain’s Customer Marketing Strategy Delivers 6-Figure Value
As more organizations realize the value of being a customer-centric organization, they’re beginning to formalize their customer marketing programs. The 2017 State of Customer Marketing report found that 93% of organizations expect their customer marketing efforts to...
10 Types of Dashboards Every Customer Marketer Should Have in Their CRM
According to the 2017 State of Customer Marketing Survey, only 61% of B2B organizations are satisfied with the results of their customer marketing efforts. If you dive into the report, you’ll see that’s because: 27% of organizations are not tracking any revenue...
A Look Inside Our Most Ambitious B2B Marketing Campaigns of 2016
January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what...