The ROI Of Advocacy: Revenue And Cost Savings
You’re interested in beginning to harness the power of your advocates…but you’re not sure how to show the value of advocate marketing to get buy-in from your boss. Don’t worry! It’s easier than you think. You can show tangible monetary returns on your program in two...
How Much Time Should You Invest In Advocate Marketing?
Every marketer wants to have engaged customers who create content, submit referrals, and write glowing online reviews about their brand…but building a pool of eager brand advocates can sound really time-consuming. After all, marketers are busy people with growth...
How BMC Software Mobilized Its Advocates And Moved To The Top Of Gartner’s Magic Quadrant
Today’s B2B buyers are skeptical. They don’t trust marketing and go out of their way to avoid sales calls. Instead, they turn to their peers for product recommendations. According to a think with Google study, 60 percent of B2B tech buyers seek peer reviews before...
How To Budget For A Customer Referral Program
Now that you know what your customer referral program needs are and the kind of technology your company is ready to commit to—it’s time to start thinking about your budget. Knowing how to calculate the value of your referral program will help you: Justify your...