Developing your account-based marketing (ABM) strategy while keeping your brand advocates in mind will ensure your next ABM campaign is a success. Combining the two gives you the best of both worlds: the targeting power of ABM, and the ability to leverage your...
“Buyer personas” aren’t just a buzzword in boardroom bingo—they should also be a crucial part of your advocate marketing strategy. In their 2016 Advocamp AMP Talk, Mark Emond, Founder and President of Demand Spring, and Mary-Leslie Davis, Director of Field Marketing...
Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it,...
This is the second of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. This post will be about the data infrastructure of our advocacy program. It may...
Is an advocate forever? It’s a question that comes up frequently in conversations with clients. And, unfortunately, it’s not an easy one to answer. The long-term success of an advocate marketing program requires a certain alignment of stars. You need: A whip-smart...
