Wouldn’t you rather watch a funny video to learn how to use a product than read through some boring support documentation? So would your customers… and creating engaging content is the first step to customer engagement. In his 2016 Advocamp AMP talk, Tyler Lessard,...
Justifying budget for new marketing strategies like advocate marketing can be daunting. First, you need to prove advocate marketing will generate strong ROI (which you can learn more about in this eBook). Then, to get the program off the ground, you’ll need to...
Motivating your customer advocates to take action and spread the word about your business can lead to big benefits, such as increases in referrals, high-quality leads and sales. That’s because today’s customers rely on word of mouth when they make buying decisions....
As a marketer, you’re a busy person. So it’s hard to imagine how adding yet another program to your list of things to manage will save you time. That’s why we asked three top advocate marketers how they fit advocate marketing into their busy schedules: Valerie...
Even if you’re not playing Pokémon GO, you’ve definitely heard of its roaring success. (Or, at the very least, you’ve seen people staring at their phones as they walk down the street even more than usual…now you know why.) In case you’re not addicted yet, here’s...
Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau,...
