Advocate Marketing 101 Archives - Page 16 of 39

Why An Advocate Community Will Help You Achieve Your Alumni Relations Goals

by Influitive | Oct 17, 2016 | Advocate Engagement, Community

Your alumni aren’t answering your emails. Your alumni aren’t motivated to participate in events after your dial campaign. Your alumni are looking to connect with each other—but they use private social networks to broker those relationships, not your institution. Sound...

2 Powerful But Underrated Skills B2B Marketers Often Forget To Use

by Influitive | Oct 13, 2016 | Advocate Marketing 101, Customer Marketers, Customer Marketing

You probably don’t think these advocate marketing skills affect your team’s success, but they do. Only 9% of marketers can confidently say their digital marketing is effective. One reason for this is prospects ignore most of the content they see. After all, they’ve...

How Advocate Marketing Became The Most Popular Team At Staples

by Influitive | Oct 6, 2016 | Advocacy ROI, Advocate Marketing 101

They told her, “It will never work.” They said, “We’re selling office products. It’s not rocket science. Why do we need advocates?” But, as Mary-Leslie Davis explained at an Advocacy Advantage roadshow event in Boston, she decided to carry on. In her role as Director...

How HubSpot Sparked A Movement Behind Their Brand (Just Like Beyonce)

by Influitive | Sep 23, 2016 | Advocate Marketing 101, Brand Awareness

Never mess with the Beyhive. That was the advice of angel investor, VC, and former CMO of HubSpot, Mike Volpe, who kicked off the recent Advocacy Advantage roadshow in Boston on September 19, 2016. His main goal: illustrate the sheer power of fanatic, loyal advocates....

Spark A Movement Behind Your Brand By Turning Your Advocates Into A Tight-Knit Team

by Influitive | Sep 21, 2016 | Advocate Engagement, Advocate Marketing 101, Community, Community Managers

Working from home is luxurious. Who could say no to a 20 foot commute, the ability to instantly switch from one meeting to the next (no desperate sprints between conference rooms) and typing in comfort while your dog snores at your feet? I could. I could say no right...

5 Lessons I Learned From Netflix’s Chef’s Table About Customer Advocacy

by Influitive | Sep 12, 2016 | Advocate Marketing 101, Community, Community Managers, Customer Marketers

This post was originally published on Sept. 2nd, 2016 on Medium. I’m a big fan of Netflix’s Chef’s Table, and I’m really excited about its return for Season 3! I’ve learned so much from watching top chefs talk about their restaurants and the experience they try and...