We say thank you in a multitude of ways: Sometimes it’s a simple handshake, hug or note. At other times, we show our gratitude with larger, more extravagant gifts or experiences. In the world of advocate marketing programs, however, a small thank you can be a big deal...
Understanding your customers is critical to any successful advocate marketing program, but not all customers or advocates are alike. They can be motivated by very different things. As a marketer, it’s easy to get caught up in what you want from your customers,...
