Why The Right Rewards Can Drastically Improve Customer Engagement
This summer, Influitive brought some of the brightest minds in customer engagement on the road to Atlanta and New York for our B2B Customer Engagement Leadership Series. Below, we’re sharing key highlights from a presentation by Michael Beahm, Customer Advocate...
5 Things Programmer & Developer Advocates Crave
They are the quiet, focused individuals, eyes glued to the screen 24/7 as they create and tweak seemingly incomprehensible code. That’s who the programmer/developer is to most. At least that’s how they’re portrayed on TV. And to a degree, that’s absolutely correct....
Act-On’s Secret for Keeping B2B Referrals Flowing
Referrals are the holy grail of leads: they close 30% more frequently than other types of leads, and can create a stream of predictable revenue—if your company can figure out how to keep them flowing in from customers. Act-On Software has turned their referral program...
Infographic: The Hierarchy Of Needs For Advocate Development
As you recruit customers into your advocate marketing program, they become part of a community in which they grow and develop, both personally and professionally. Much like Maslow’s hierarchy of needs for human development, advocates have their own needs and...