Three People Doing Customer-centric Marketing Right At SiriusDecisions Summit 2016
The struggle to generate quality leads and hit quarterly growth goals is real for B2B marketers. Even with the proliferation of data-collecting, relationship-managing marketing automation tools, figuring out which channels will deliver the right message to the right...Maximize Event Marketing Investments With Customer Advocates
I always find it entertaining to watch the interaction between vendor and attendee play out at tradeshows. It’s like a 6th grade school dance with vendors on the left and attendees on the right—and in the middle are fancy giveaways, fish bowls and interactive demos...