David vs. Goliath: Advocacy & Authenticity As A Competitive Advantage
Unable to match your competitors’ marketing budget? Defeat them with honest customer love instead. In his 2016 Advocamp AMP talk, Rahul Raj, Vice President of Marketing & E-commerce at Ecobee, explains how his small company harnessed the power of their advocates...
G2 Crowd Ranks Influitive As ‘Leader’ In First-Ever Grid Report For Brand Advocacy
G2 Crowd recently released its inaugural Spring 2016 Brand Advocacy Grid℠ Report, which evaluated over 150 customer reviews and revealed high-level insights about the top brand advocacy software solutions available. We’re thrilled to share that Influitive’s...
How We Executed Our SiriusDecisions Summit Account-Based Marketing Campaign
Account-based marketing and sales have been around in business-to-business companies for decades. Technically, it’s nothing new. But thanks to powerful new technology, more discerning buyers, an increase in the number of decision-makers on each account, and...
How BMC Software Mobilized Its Advocates And Moved To The Top Of Gartner’s Magic Quadrant
Today’s B2B buyers are skeptical. They don’t trust marketing and go out of their way to avoid sales calls. Instead, they turn to their peers for product recommendations. According to a think with Google study, 60 percent of B2B tech buyers seek peer reviews before...