Why Influitive Acquired 2 Mobile Startups In Less Than A Month
Every month is exciting for a fast-growing software startup like Influitive, but March has been particularly action-packed for three big reasons: We hosted the second annual Advocamp conference in San Francisco, with 3X more attendees than last year’s event and over...5 Great Examples Of UX That Inspires Customer Advocacy
Adam Kleinberg, CEO of award-winning interactive agency Traction, knows the importance of a good mash-up. By bringing together user experience (shaping and predicting user behaviour) and storytelling (connecting with customers on an emotional level), Adam has...
Why The Best Products Have Customer Advocacy Built-in
Ever wonder why people get addicted to certain web applications and not others? Nir Eyal, author of Hooked: How to Build Habit-Forming Products, says that our psychological need to connect with others is often what drives us to form habits around technology. Watch Nir...
Nir Eyal On How Products Hook Customers—And Build Advocacy
In most companies, sales is responsible for creating growth, while customer success fosters long-term loyalty. Marketing plays a role in both generating demand and engaging customers over their life-cycle (which we’ve written about before). What’s often forgotten is...