The One Thing Your Account-Based Marketing Strategy Is Missing
Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has...Video: Marrying Marketing & Sales To Generate More Referrals
While more modern businesses now understand the effect of referrals on their bottom line, many of their referral programs fail or underperform—and they can’t figure out why. In this webinar, Joanne Black, author and founder of No More Cold Calling, shares how...How To Repurpose Customer Reviews To Boost Your Sales & Marketing
Online reviews are quickly becoming one of the most influential types of content. According to a G2 Crowd study, 85% of tech buyers read up to 10 reviews before making a purchase. To stand out from the competition and boost your sales, B2B tech vendors need to get...Influitive Reads Mean Responses To Our B2B Marketing Campaigns
At Influitive, we like to think we write interesting—and sometimes boundary-pushing—email campaign copy that gets the attention of other B2B marketers. A lot of the time it does—but not always for the right reasons. Watch the video below to see our team react to some...