ADP is known throughout the world for their human capital management services. In fact, your paycheck might just have ADP’s name on it. In recent years, the way customers learn about ADP’s services has changed. They now conduct extensive research online and seek...
Now that you’ve sourced a pool of amazing customers with stories to tell (see my post on 4 steps to sourcing amazing customer success stories) and have helped them create user-generated content (UGC) that’s sure to attract a ton of highly qualified leads, next comes...
Think your business is really engaging your customers and employees? Meet Kim Ellis, Director of Customer Connect at BMC Software, a leader in IT service support software management tools. Last year, she won the Advocate Marketing Program of the Year Award, which is...
Not too long ago, gathering customer and social data required a lot of work: surveys, focus groups and customer reviews. Now, however, social media makes data gathering easier than ever—and so is using that data to enhance the customer experience. In this webinar,...
For the last few years, marketers have been struggling with how to use social media to drive engagement and business growth. As platforms (and their policies) continue to change at a breakneck pace, it can feel nearly impossible for social media managers to figure out...
Before advocate marketing became a buzzword, I was always interested in building communities and developing strong relationships with key influencers and super fans. I became an entrepreneur at 20, while attending college at UCSD, by starting a social media consulting...
