The Advocate Marketing Sweet Spot For Customer Referrals
Recently, a new friend request popped up for me in Facebook from a gal I went to high school with. I recognized her name right away. She was interesting way back then, although on the periphery of my then social circle. Surely she would be even more interesting today....
How To Budget For A Customer Referral Program
Now that you know what your customer referral program needs are and the kind of technology your company is ready to commit to—it’s time to start thinking about your budget. Knowing how to calculate the value of your referral program will help you: Justify your...
What Type Of Referral Program Software Does Your B2B Company Really Need?
Once you know what your referral program needs are, you’re ready to figure out what kind of technology you’ll need to make your referral dreams a reality. (If you’re not sure what kind of referrals you want to generate, read this blog.) There’s a lot of referral...
How To Find The Referral Marketing Software of Your Dreams—In 5 Easy Steps
Finding the referral marketing software of your dreams is no different than finding the relationship of your dreams: both require a lot of time, research and commitment—but the end result is always worth it. A recent research survey found that 86% of companies with...