Quick question: When is the last time you deleted a promotional email from your inbox or marked it as “spam”? Probably a few minutes ago. Well, that’s exactly what B2B buyers are doing to your marketing messages (i.e. tuning them out). What does grab our attention is...
Dear Rachel, How do I involve sales in my referral program? If marketing is responsible for running the program, I’m not sure how to get my sales team bought-in. -Hoping For Referral Smooth Sale-ing Dear Smooth Sale-ing, Your sales team will be overjoyed to get more...
Dear Rachel, My customers give me a few referrals a year (at best). How can I generate more without asking them a million times? -Silently Suffering Dear Silently Suffering, There’s a fine line between persistent and pesky. If you don’t want to reach out to your...
Is your business looking for a referral program software solution? To save you time, we’ve put together a handy checklist of the features to look out for when weighing your options. Here are the six key tools and functionalities you should consider for your referral...
Asking for customer referrals can be awkward. It’s like asking to be set up on a blind date: you never know what you’re going to get. Requesting customer referrals is a big deal. You won’t get the high-quality referrals you’re yearning for if...
If your business is slowly wading into a sea of referral program software, you may want some help navigating all of your options. The type of referral program software you choose will rely on the resources and strategies you have on hand. That’s why we’ve created this...
