Customer Success: You’re Sitting On A Gold Mine of Customer Advocates (Webinar)

a mound of goldCustomer advocates could be your best bet for customer success

As a customer success professional, you’re focused on making sure that customers are as satisfied as possible.

When the sales and marketing teams are out clinking their drinks, celebrating the latest win, that’s your time to zero in on the customers who aren’t so happy. Right?


Customer success has always been focused on reducing churn, identifying up-sell and increasing adoption. But many don’t realize that mobilizing customer advocates is a way to accomplish all of these goals at the same time.

Why advocates are key

Research out of the Social Cognitive Networks Academic Research Center (SCNARC) at Rensselaer Polytechnic Institute has shown that if 10% of a population holds a strong belief, they can convince the majority to adopt that same view.

This means that after you’ve motivated the customers who are happiest with you, they can do the rest of the work. They can convince the majority, which means retention, up-selling and increased adoption.

On March 6 at 10 a.m. PST, Influitive and Gainsight will host an exclusive webinar that discusses whether the actions of a single advocate create a perfect storm of customer success.

Dan Steinman, Chief Customer Officer at Gainsight, and Chris Newton, VP Business Development at Influitive, will share actionable insights and industry examples on how B2B marketers and customer success teams can work together to identify advocates and motivate their support toward customer success and go-to-market objectives.

Attend the webinar to discover:

  • Where you can find customers who are ready to become active advocates
  • How to motivate these people to accomplish specific customer success objectives
  • Why this process is going to help accomplish all your goals for customer success


Sign up now

About Dan and Chris

danDan Steinman, Chief Customer Officer at Gainsight
Prior to joining Gainsight as Chief Customer Officer, Dan Steinman was the VP of Customer Success at Marketo. He is a recognized domain expert in the area of Customer Success, especially in the SaaS market. He’s honed his craft at companies both big (IBM, SGI) and small (11th employee at Epiphany, co-founder of NearbyNow).

Chris-Newton-headshotChris Newton, VP of Business Development at Influitive
Before joining Influitive as VP of Business Development, Chris Newton started the first product-centric customer advisory board at Siebel and created one of the earliest advocate marketing programs using Influitive’s AdvocateHub platform at Xactly.

Can the actions of a single advocate create a storm of customer success?

If you want to learn how to access the most important untapped resource for customer success, join Influitive and Gainsight on Thursday March 6 at 10 a.m. PST.


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