In the hyper-competitive world of SaaS products, building relationships with your existing customers is just as important as acquiring new ones—if not more so, since your customers can easily jump from one product to the next if they aren’t satisfied.
However, many B2B companies remain focused on aggressive sales tactics rather than creating a more sustainable approach to engagement and retention throughout their customers’ lifecycle.
That’s where customer marketing comes in. Recent research from Koyne Marketing and Influitive shows that customer marketing should be a crucial facet of every organization’s retention and engagement strategy.
Here’s what you can expect to learn about the research from this infographic:
- Today’s top customer marketing activities (and which perform best)
- How other companies measure—and track—the success of their customer marketing programs
- The ways in which the role of the customer marketer is changing
- How you can be more satisfied with the results of your customer marketing programs