You don’t control your brand anymore—your customers do. It can be built up (or torn down) by what they say on social media, in reviews and during one-to-one conversations with their peers.
The only thing they care about is the experience they have every time they interact with your brand. It’s no wonder then that 89% of B2B marketers say they expect to compete primarily on the customer experience by 2016 (Gartner).
Are you prepared to face that reality in just a few weeks?
In our Next Gen Customer Experience webinar series, five forward-thinking marketing leaders will provide actionable next steps for creating a best-in-class customer experience throughout the customer lifecycle.
Here’s what you can expect to learn during these five days of customer-focused sessions:
Day 1: Monday December 14, Using Social Data To Enhance The Customer Experience
Catie Ivey, VP of Client Partnerships at Insightpool, will teach you how to use social data to listen to your customers, build deeper connections, and respond with authentic insights and content to serve them better throughout the customer experience.
Day 2: Tuesday December 15, What Every CMO Needs To Know About Delivering A Better Customer Experience
Nick Stein, SVP of Marketing at Vision Critical, will share what every CMO needs to know about delivering a better customer experience. He’ll also explain how successful marketers are prioritizing customer intelligence—and what this means for your brand.
Day 3: Wednesday December 16, Brand Building In The Age Of The Customer Experience
Jim Williams, VP of Marketing at Influitive, will talk about building your brand in the age of the customer. In this webinar, you’ll learn why forward-thinking marketing leaders are generating positive buzz around their brand through delivering a delightful customer experience that turns customers into advocates.
Day 4: Thursday December 17, Building 1:1 Customer Relationships At Scale With Personalized Video
Jeff Gadway, Head of Product Marketing at Vidyard, will teach you how personalized video can help you maintain an individual connection with your customers, without having to sacrifice to scalability.