CUSTOMER ADVOCACY

Build a successful customer advocacy program from end-to-end

Use the Influitive platform and our best-in-class methodology to start a program,
or to take yours to the next level.

What is Customer Advocacy?

Customer advocacy is a strategy for nurturing relationships with your loyal customers. When your customers feel you value them and their input, they’ll champion your brand to their audiences.

Learn more about customer advocacy here.

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Discover new advocates and build data-rich profiles on each

Deepen every customer relationship as you gather zero-party data and learn how/when to engage them on their terms.

Scale the voice of the customer and reduce marketing spend

Gather feedback and testimonials rapidly and create user-generated content that converts—infusing the voice of the customer into marketing materials and sales conversations.

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Build a powerful reference pool and close deals faster

Recruit new referenceable customers then leverage our Salesforce app for an end-to-end solution that matches the right reference to the right opportunity and helps you measure impact.

Gather referrals and push new leads into nurture campaigns

Members refer their peers directly or share personalized links. Every new referral is pushed straight into your CRM or Multichannel Marketing Hub and members can track each milestone.

 

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Cut through the noise while you drown out the competition

Bring an advocate megaphone to support your message and your brand on social media, at events, and in the news. Bring an army of social proof wherever you go.

We help our customers get results

With Influitive, advocacy is fun. The platform lightens my workload because I can create, manage, and track our customer advocacy efforts with a single solution. It has helped me grow as an advocate marketer and supported my journey to put Genesys customers first, share our company values, and create an empathetic, human-centric, hyper-personalized advocate experience.

Read the full Upshot story →

Jenna Feldman

Manager, Customer Advocacy Programs, Genesys

Our program provides [our sales team] with the referrals, references, and reviews they need to close new business. I have salespeople coming to me all the time looking for specific kinds of product references, and we have this amazing community of customers who have already raised their hands to speak to potential customers.

Read the full Upshot story →

Kathleen Orazio

Customer Advocacy Marketing Manager, Viewpoint

Influitive makes connecting with your customers very easy. The fact that you are able to gamify the whole experience makes it 10x more fun for the customer. Due to this platform, we have been able to cultivate super-users/customers that step up for any advocacy opportunities.

Read the full G2 review →

Pida Pairawan

Customer Advocacy Manager, Rubrik

1,092

Third-party reviews

 

186+

Referrals received in 2020

 

86K+

Social shares from members

 

Resources to get you started

Build Enduring and Meaningful Customer Relationships Through Advocate Marketing

Prioritize Postsale Customer Marketing To Drive Business Value and Growth

Wiley Webinar Blog - Site Meta

The SaaS Trust Crisis and the Role of Reviews

With Influitive, your advocates fuel business growth and customer success

Whether you want to generate more leads and references, drive more customer success, or even improve future products through direct customer feedback, Influitive has got you covered. We're ready when you are.