What is an Advocate Marketing Strategy?
An advocate marketing strategy is a game plan for how the company is going to follow through with its advocate marketing program. In setting the strategy, advocate marketers consult with various teams — including sales, customer success and product — to define the specific task that advocates can perform for them, such as generating testimonials, providing product feedback and participating in case studies. Based on that input, advocate marketers develop a plan for nurturing advocates, engaging them long-term and achieving those cross-functional objectives.
Why Is An Advocate Marketing Strategy Important?
An advocate marketing strategy ensures consistent communication among departments. This results in a seamless advocate experience. Having a game plan also gives advocate marketers the confidence that every area of the program is covered. This creates less stress while also boosting the program’s overall effectiveness.
Related Terms: Sales Enablement, Customer Success Teams, Product Feedback
Related Resources: Influitive Hones Your Advocate Marketing Strategy and Helps You Mobilize Advocates