A beta group is a collection of current and prospective customers that will roll up their sleeves and test a product or service for usability and functionality. Beta group members report on what works and what doesn’t work in a new product or release.
Why Are Beta Groups Important?
Recruiting advocates to participate in beta group builds trust. Being a part of a beta group provides advocates with a sense of importance, and ownership of your success. Advocate marketing programs can be used to collect this feedback, and act as a sounding board for the product team.
Related Resources: How Advocacy Programs Make Product Feedback Initiatives Better