Customer communities are forums for your customers to freely exchange thoughts, feedback and pose questions about your products and services. A highly engaged customer community helps to improve customer retention and encourage acts of advocacy.
Why Are Customer Communities Important?
Having a customer community built into your company’s website offers customers a hub to interact and support one another. These communities are often moderated by advocates. The customer community acts as a news source about your products and company and a place to gather tips from seasoned users. Customer communities also generate ideas to improve products or services. Giving the customers a voice on a product or service gives them a deeper connection with your company. This increases retention rate and overall profitability.
Related Resources: Why Your Online Community Is Not An Advocate Marketing Strategy