How to Build a Buzzing Customer Community (+ 6 examples)
How much do you know about your customers? And is that knowledge based on data alone? Demographics and analytics are useful, but they don’t shed much light on what your customers are feeling. A customer community is the solution to that problem. In this post, we’ll...
Influitive’s 2022 Customer Marketing & Advocacy Year-in-Review
2022 was quite an exciting year for customer marketing and advocacy. In January, LinkedIn dubbed “customer marketing manager” the third fastest-growing job title in the United States. Shortly after, Influitive’s State of Customer Marketing Report...
How Trimble Viewpoint Built a Thriving Customer Community
Engaging customers is now more important than ever. Not only do positive experiences help retain your customers, but they also drive net-new growth. Customers who hold a positive view of your company provide powerful endorsements through reviews, stories, and...
6 Essential Elements of a Budding Advocacy Program
Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of. In my webinar titled “Building a Greenhouse: How Jamf Nurtures Advocates and Creates the Right Environment for Growth” we...