Q&A: How Emburse Effectively Plans Content for its Customer Community
Just how valuable and in-demand are customer communities to today’s B2B businesses? According to Gartner, “online communities have become integral — not optional — especially for solutions that rely on subscription-based revenue,” and they anticipate “the expansion of...
From Content Creation to ROI: A Day in the Life of a Customer Marketer
UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would! CommUnity is the name of UserTesting’s award-winning...
Supercharging your Community with Customer Advocates
Earlier this year, I had the pleasure of presenting at CMX Summit 2020, where I explored the convergence of community and customer advocacy. Our 2020 State of Customer Marketing Report revealed that 44% of online community and advocacy programs are managed together...
How PagerDuty Enables Organic Community Growth with Influitive Public Discussions and Content
Influitive recently launched Public Discussions and Content, which allows any Discussion category or Content Section inside an Influitive hub to be made public and indexed by search engines. It’s a great opportunity for advocacy and community managers to showcase best...