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What is Gamification?

Gamification uses game-like elements, such as friendly competition, points collection and rewards to encourage engagement with a product or services. The purpose is to drive player-like behavior, such as interaction, competition, collaboration, awareness and learning, in a non-game setting.

Why Is Gamification Important?

Gamification is a sure-fire way to increase and maintain advocate engagement. Offering a variety of rewards and recognitions is a winning approach to keeping advocates engaged and fueling your advocate marketing efforts. An advocate marketing program that relies too heavily on “stuff” cannot be sustained over the long haul.

Related Terms: Advocate Experience, SAPS, Advocate Marketing Software

Related Resources: The Rule Of Thirds: Why Advocates Need Asks, Education And Fun To Stay Engaged, Create a High-Performance Customer Culture with Gamification