The advocate experience is what makes it fun, enjoyable and rewarding to participate in a company’s advocate marketing program. The advocate experience is defined by a number of factors, including the activities they are asked to participate in, the channel through which they have to participate (e.g., email, advocate marketing software, etc.), how easy or difficult it is to complete the activities as well as the reward or recognition they receive for participating. Game mechanics, game theory, rewards, recognition and regular feedback play a large role creating a first-rate advocate experience.
Why Is Advocate Experience Important?
High-performing advocates are engaged, challenged and entertained. They need instant gratification and recognition for their efforts. An advocate marketing program that provides a high-quality experience will ultimately be more successful than a program that is difficult to participate in.
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