What is Recognition?
Recognition is the extent to which the target audience is able to identify your company. Advocate marketing aims to spread a positive message about your company and products in an informal way online, which results in a boost in recognition.
Why Is Recognition Important?
Recognition is what helps your company get noticed over your competitors. This recognition is fueled by your advocates, who share their experiences and insight about your company and products through all possible channels. This extended reach attracts an audience that your company could not previously reach, which could then lead to new customers. The work of advocates to further brand recognition ensures that your brand is top-of-mind with prospects in the early stages of research.
Related Terms: SAPS, Rewards, Badges
Related Resources: Irresistible Incentives That Motivate And Engage Customer Advocates