Social Sharing

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What is Social Sharing?

Social sharing is the process by which customers and advocates post the latest industry news as well as products and updates about your company. Social sharing also involves distributing thought leadership pieces, blogs and other content of interest to like-minded users. While many advocates freely share content about your company, it can also be offered as an ask or challenge.

Why Is Social Sharing Important?

Whether it’s content from the company blog or product information from the company website, advocates can engage in social sharing to educate prospects and existing customers about your offerings. Social sharing is also a valuable tool for advocates to increase their overall engagement with the community.

Related Terms: Asks, User-Generated Content, Peer-to-Peer Marketing

Related Resources: Case Study: How Xactly Mobilized Social Media Influencers, Case Study: Xactly’s Marketing X Factor