To find a good spot for dinner or shopping, we turn to review sites like Yelp. Yelpification is the phenomenon of people becoming more aware of a business through online reviews. Yelpification is now spilling over into the professional decision-making process.
Why Is Yelpification Important?
As Yelpification takes over the B2B buying process, it is crucial to mobilize your advocates to help create a strong, positive presence online. Prospects will find a current customer and learn about their experiences with your products on LinkedIn, Quora or any of the hundreds of product review sites. Companies such G2 Crowd and TrustRadius are now offering similar platforms to Yelp for users to rate and review the software they are using. Make sure your advocates are helping to generate a positive buzz when prospects peruse these sites.